Retro Pop

Midjourney | COMFY UI + FLUX | LUMA LABS | PREMIERE

Retro Pop is a campaign that reimagines classic sportswear with a fresh, high-energy aesthetic. Inspired by the bold color-blocking of vintage Adidas and Reebok tracksuits, the campaign blends retro athletic style with modern sustainability.

The challenge? To not only establish a distinct visual identity in the sportswear space but also to demonstrate the power of AI-driven creativity—leveraging tools like Midjourney, FLUX, and Luma Dream Machine to concept an entire promotional campaign from start to finish.

Using AI-generated visuals, I rapidly developed campaign aesthetics, product storytelling, and high-impact marketing materials that blend nostalgia with contemporary design. Retro Pop brings a fresh take to vintage athletic wear, proving that AI isn’t just a tool—it’s a creative partner in shaping modern brand narratives and aesthetic.

Key Creative Elements:

• AI-Generated Campaign Storyboards – Using Midjourney & FLUX, we created dynamic visuals that capture the retro-meets-modern energy of Retro Pop.

• Kinetic Video Prototypes – With Luma, Runway, & Pika Labs, I simulated motion-driven ads that bring the campaign vision to life.

• Social Media Ads – High-impact visuals designed for digital, and influencer-driven marketing.

Retro Pop isn’t just a campaign—it’s a proof of concept that AI-powered creativity can revolutionize sportswear branding.