MiDjourney | Photoshop | Illustrator | FLUX

For Tabi Sabi, I set out to craft a distinct and playful brand identity for a sushi food cart business, merging hand-drawn Japanese-inspired illustrations with a modern, colorful aesthetic. This project focused on creating a visually cohesive experience across packaging, signage, and accessories, ensuring the brand felt both authentic and inviting. Leveraging Midjourney, Photoshop, and Illustrator, I streamlined the creative process to develop a dynamic identity that balances tradition with contemporary design.

• Playful & Illustrative Branding – Hand-drawn elements infused with bold colors and modern typography.

• Cohesive Visual Identity – Applied across packaging, signage, and accessories for a seamless brand experience.

• Efficient Workflow – Combined AI tools with design software to explore and refine creative directions efficiently.