BLOCK Magazine

ARt director | layout designer | Indesign

Rebranded BLOCK magazine, to reflect evolving trends and reader preferences. Introduced cleaner layouts, a bold modern aesthetic, and a standard orientation. The 2025 update aligned with the company’s refreshed brand identity, improving readability and boosting subscriber retention with positive audience feedback.

• Led cross-functional creative teams, including photographers, stylists, and retouchers, to produce compelling, high-quality imagery.

• Developed innovative visual solutions for quilt placement, discovering fresh and natural contexts to highlight craftsmanship and practicality.

• Managed complex production logistics across multiple locations, coordinating diverse talent, props, and styling elements while maintaining brand consistency.

• Elevated quilting’s brand perception, transforming it from a traditional craft to a modern home design element, broadening audience appeal.

• Directed lifestyle photoshoots for a major quilting brand, crafting visual storytelling that blends tradition with contemporary living.