Missouri Star Quilt

Art direction | 2D Design | Physical store design | Print ready

Led the rebranding of Missouri Star Quilt Co., transforming its visual identity to resonate with contemporary audiences while honoring its quilting heritage. Developed a comprehensive brand system featuring a refined logo, vibrant color palette, and distinctive typography that captured the company's creative spirit. The refreshed identity increased engagement within months and significantly elevated brand perception in the competitive quilting market. Established clear, actionable guidelines that ensured brand consistency across all touchpoints—from e-commerce to physical retail environments—creating a seamless customer experience that reinforced Missouri Star's position as an industry innovator.

• Redesigned interiors and brand identities for Missouri Star's themed quilt shops, blending contemporary design with each location’s unique character.

• Created a seamless connection between in-person and online shopping, enhancing brand cohesion across the entire retail ecosystem.

• Increased visitor engagement and foot traffic, leading to measurable growth in both physical store visits and digital exploration.

• Strengthened Missouri Star’s position as a destination brand within the quilting community through strategic visual storytelling and design.